Charles Cohen states that there are three types of "effects" when viewing art. The first effect is "immediate recognition of the void, a mere observation, not an intellectual reaction." The second effect is called "abstract effect" meaning the viewer is thinking about the art itself and its meaning to the artist and the viewer. The third effect is called "reflective effect". This is guided by the programed expectation of the viewer from society. They question the content of the art, what is happening in front of them. is there a story? Is there meaning? If there is what does it mean to me or someone else? Cohen states his theme of art is "presence of absence." Mark Cooley asked Cohen about interactivity and alienation caused by 'gadgets' and technology. Cohen believes that interactivity with a 'gadget' has both positive and negative effects based on the specific person using the gadget. His thought is that each person reacts to things differently. For some people it would be positive and to others negative and some in-between. Cohen also believes that technology has negative effects on people and does cause alienation. Cohen has theorized that the brain has 2 voices, participation and observation. each having different effects on individuals reactions to things. Cohen theorizes that Design and Art are meant for different aspects of viewing. Art is mean to pause the audience. Design is meant to hook (sell).
At first I was slightly confused at what was going on in the interview. but as i read on i began to understand Cohen's point. Although when it comes to his viewpoint on gadgets and technology I must disagree. because I am from the age of gadgets since birth. I realize the benefits and non alienation from gadgets and technology. i.e. social networks do not cause alienation, if anything they allow people from all over the world to come into contact. Gadgets such as video games encourage brain exercise and problem solving skills as well as hand eye coordination. Yes some people choose to alienate themselves and become engrossed in the technology and gadgets. but to each his own.
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